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    <loc>https://www.mercuryinnovation.com.au/mercury-innovation</loc>
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      <image:title>Mercury Innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-07-23</lastmod>
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    <loc>https://www.mercuryinnovation.com.au/news/lessons-from-philadelphia-to-sydney</loc>
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    <lastmod>2026-07-23</lastmod>
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      <image:title>News - Lessons from Philadelphia to Sydney</image:title>
      <image:caption>Discover how Philadelphia is using digital ePaper signage to communicate changing curbside conditions with greater clarity, speed and accountability. Drawing on lessons from special-event deployments in Sydney, the pilot demonstrates a more responsive alternative to temporary paper notices……..</image:caption>
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    <loc>https://www.mercuryinnovation.com.au/news/smart-ferry-advisory-signs</loc>
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    <priority>0.5</priority>
    <lastmod>2026-07-23</lastmod>
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      <image:title>News - Smart Ferry Advisory Signs</image:title>
      <image:caption>Visitors travelling through Myall Lakes National Park can now make more informed travel decisions, with new solar-powered electronic advisory signs activated to provide real-time information on Bombah Ferry operations. Read more….</image:caption>
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  <url>
    <loc>https://www.mercuryinnovation.com.au/news/colour-smartsigns</loc>
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    <lastmod>2026-06-04</lastmod>
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      <image:title>News - Colour SmartSigns</image:title>
      <image:caption>Mercury Innovation is helping transform the future of roadside information through the Colour SmartSigns program. Designed to simplify complex parking and clearway regulations, Colour SmartSigns use dynamic digital displays to provide clear, real-time information to motorists. The result is improved compliance, reduced driver confusion and a more efficient, customer-focused transport network read more…..</image:caption>
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    <loc>https://www.mercuryinnovation.com.au/news/2021/2/23/brisbane-loves-e-paper-magic-mahag</loc>
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    <priority>0.5</priority>
    <lastmod>2023-07-23</lastmod>
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      <image:title>News - Brisbane Loves e-Paper Magic!</image:title>
      <image:caption>As Brisbane city commuters return to the public transport network, they are loving the various Mercury Innovation e-Paper digital bus stop models being trialed across the city! "IT’S LIKE HARRY POTTER MAGIC" one excited commuter remarked……. read more……..</image:caption>
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  <url>
    <loc>https://www.mercuryinnovation.com.au/news/2020/11/25/eminor-in-switzerland-8gazt</loc>
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    <lastmod>2026-06-04</lastmod>
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      <image:title>News - e-Paper Parking Signs in Switzerland</image:title>
      <image:caption>Our deployment partner BePooler, an innovative rideshare company based in Switzerland has deployed our e-paper digital parking signs as part of their rideshare eco-system. We are more than pleased to see our eMinor e-paper digital parking sign in this new application in the southern lakes region of Switzerland. read more…………..</image:caption>
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  <url>
    <loc>https://www.mercuryinnovation.com.au/news/2016/9/20/mercury-goes-live-ebxsk</loc>
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    <priority>0.5</priority>
    <lastmod>2023-07-23</lastmod>
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      <image:title>News - Health Messaging on Public Transport</image:title>
      <image:caption>More than just 'real-time' arrivals, leading Transport Agencies are utilising 'Urban' our e-paper PIDs to communicate important public health advice during the COVID-19 pandemic. The 'Urban' ePaper PIDs have become the last official communication channel customers face prior to boarding the bus, train, or tram. read more…………..</image:caption>
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    <loc>https://www.mercuryinnovation.com.au/news/2020/9/16/digital-kerbside-c33az</loc>
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    <lastmod>2026-06-04</lastmod>
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      <image:title>News - Digitally Managed Kerbside</image:title>
      <image:caption>Mercury Innovation installs digital e-paper parking condition signage outside Sydney's Central train station. The new installation of SmartSigns provides Transport for NSW dynamic control of almost 1 km of kerbside asset in one of Sydney's busiest precincts read more…………..</image:caption>
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  <url>
    <loc>https://www.mercuryinnovation.com.au/news/2020/7/6/new-york-reopens-tnnks</loc>
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    <lastmod>2021-04-05</lastmod>
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      <image:title>News - New York Reopens</image:title>
      <image:caption>As New York City enters Phase 4 of reopening, Mercury Innovation continues to support New Yorkers with more than just 'Real-time' arrival information. read more…………..</image:caption>
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    <loc>https://www.mercuryinnovation.com.au/news/2021/2/19/nsw-transport-minister-explains-4l2hg</loc>
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    <priority>0.5</priority>
    <lastmod>2026-06-04</lastmod>
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      <image:title>News - NSW Transport Minister Explains</image:title>
      <image:caption>As we return to our workplaces we are being asked to review our COVID-safe transport plans. We all face the challenge of getting the most up-to-date information on the public transport network, therefore I thought it would be appropriate to re-share a short clip by the Transport Minister the Hon. Andrew Constance from when he visited one of our digital bus stops early last year. read more…………..</image:caption>
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    <loc>https://www.mercuryinnovation.com.au/news/2020/3/10/social-distancing-on-public-transport-tjjfk</loc>
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    <priority>0.5</priority>
    <lastmod>2021-04-05</lastmod>
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      <image:title>News - Social Distancing on Public Transport</image:title>
      <image:caption>SOCIAL DISTANCING is the recommended medical advice to slowing the spread of COVID-19. However, many of our valiant front-line workers are still needing to travel to work using our public transport network while observing social distancing practice. Information on passenger capacity of services is now more than ever providing important decision-making information on 'arriving' or 'next' service options. read more…………..</image:caption>
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  <url>
    <loc>https://www.mercuryinnovation.com.au/news/2021/2/23/optus-stadium-smartsigns-2kb8d</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-06-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/649e6d0448080c54ccec7986/1688104250416-RNKCXIVVRVLTUDH3H7CM/perth.jpg</image:loc>
      <image:title>News - Stadium e-Paper SmartSigns</image:title>
      <image:caption>Mercury Innovation delivers another innovative Smart City project, this time for the City of Perth with digital clearway signage for the new Optus stadium. The new clearway signage system has facilitated the digital management of the kerbside asset delivering greater control of the kerbside, to improve event management and time of day conditions. read more…………..</image:caption>
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  <url>
    <loc>https://www.mercuryinnovation.com.au/news/2019/12/20/how-do-outdoor-e-paper-signs-measure-up-to-extreme-weather-environments-ymmm3</loc>
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    <priority>0.5</priority>
    <lastmod>2023-08-02</lastmod>
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      <image:title>News - How do outdoor e-paper signs measure up to extreme weather environments?</image:title>
      <image:caption>From the bitterest winters to the most scorching summers, an outdoor electronic paper display can hold its own even in the most extreme of weather. Provided, of course, that it is designed well and powered by the right technology. read more…………..</image:caption>
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    <loc>https://www.mercuryinnovation.com.au/new-products</loc>
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    <lastmod>2023-06-30</lastmod>
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